# Folasade Daini | Creator and Community Marketing Expert > Creator and Community Marketing Expert ## Posts - [Niching is Dead. Here’s What Works for Creators Now](https://folasadedaini.com/blog/niching-is-dead/): I stood in front of a room full of Ottawa creators and said what most won’t: “Choosing one niche is outdated. Hell, it’s not even realistic.” Here’s why. My Story: From $250/month to Disney Partnerships I spent 7 years studying to become a vet in Nigeria. In 2020, two years into practice, I earned less than $250/month. I lived next to the kennels. Could barely afford essentials. Then I discovered content creation. I started filming videos in a random office car during lockdown. No tripod. My boyfriend at the time (now husband) paid for my first content course. By 2022, I […] - [The PERC Framework for Customer Retention](https://folasadedaini.com/blog/the-perc-framework/): Strong Community Programs are built on these four pillars: Product (Worth sharing) Education (Resources and Human Support) Rewards (To motivate partners and still turn a profit for the company) Community (A genuine, non-transactional program that pours into the customers) Introducing: The PERC Framework Any brand serious about connecting with and retaining its creator users is serious about building its referral programs using this framework. Flodesk gets this, and I’ll show you exactly how they implemented the PERC framework: P: Product In the world of email marketing for small businesses, Flodesk is it. Despite being a newcomer in the saturated email […] ## Pages - [6-Month Cohort IG](https://folasadedaini.com/6-month-cohort-ig/): Become the creator of your dreams. Clarify your message. Spread your impact. Monetize your content. Even if you don’t know where to start. 69 spots left Pay in 4 parts When you enroll, you get to: ✅ Clarify your message Figure out what you actually stand for and why someone should listen to YOU. Learn my storytelling framework that attracts the right people and turns viewers into community members. ✅ Pick a high-paying niche Not oversaturated. Not too narrow. Pick a niche you truly enjoy, is profitable and aligned with who you are and the future you want to build. […] - [12-Week Cohort LinkedIn #2](https://folasadedaini.com/12-week-cohort-linkedin-2/): Become the the creator you’ve always dreamt about Get the clarity and accountability you need to create content people actually want to watch. Hack consistency without burning out, grow your following and make your first $$ from content creation, even if you don’t know where to start or have multiple interests. Join the Program Now Limited spots available 12-week cohort starts January 11 Our 12-week program combines live expert sessions from creators who’ve hacked social media growth, peer accountability groups, and a step-by-step roadmap to help you go from zero clarity to your first creator milestone—whether that’s digital products, content […] - [How to make your first $1000 from social media](https://folasadedaini.com/1000-course/): How to make your first $1000 from content creation Get the step-by-step guide creators use to build consistent income even if you don’t know what to sell, and have no experience. $197 Enroll Now This you? You’re not new to posting content on social media. You post every day. Instagram. LinkedIn. Tiktok People engage with your posts. You’ve even had a few viral moments. But your income? Never matches your effort. You’ve made money from content before. But it’s so unpredictable. Every day you see people just like you selling out their digital products, speaking at conferences, landing brand partnerships, […] - [Beyond Borders](https://folasadedaini.com/work/beyond-borders/): Case Study: Beyond Borders Industry The Creator Economy Role Creator Duration August 2018 to present Location Canada (Hybrid) Platform(s) and Content Format(s) Video, Email, Social Media About Beyond Borders Beyond Borders is a paid creator community founded dedicated to empowering BIPOC creators, particularly those in the diaspora, to start, grow and scale their creative careers. Since its inception, Beyond Borders has expanded to include members from seven countries, including Canada, the United States, Australia, Zambia, and Nigeria. The community offers various programs and hosts sessions with industry experts to help members level up their skills. The initiative has led to […] - [Payfi Inc](https://folasadedaini.com/work/payfi/): Case Study: Payfi Industry FinTech Role Product Marketing Mgr. Duration September 2024 to November 2024 Location Canada (Remote) Platform(s) and Content Format(s) Copywriting, SEO Writing About Payfi Payfi is a FinTech company operating in Nigeria and Canada, offering flexible credit solutions to underserved consumers. My Responsibilities and Results In this role, I: Led the GTM strategy for the credit reporting product launch, collaborating cross-functionally across product and marketing teams to establish key performance indicators. Crafted compelling product positioning and messaging that resonates with target audiences across paid search and social, optimizing continuously through a test-and-learn approach. Managed regular campaign reporting […] - [Voyance](https://folasadedaini.com/work/voyance/): Case Study: Voyance Industry Data Role Content Marketing Manager Duration October 2021 to June 2022 Location Nigeria (Remote) Platform(s) and Content Format(s) Email, SEO Writing About Voyance Voyance is a data infrastructure and analytics company providing a unified platform that helps businesses to build, deploy, and maintain enterprise-grade data solutions at scale. My Responsibilities and Results In this role, I: Developed and executed content strategy for both corporate messaging and customer-facing technical materials. Collaborated with growth and product teams to create go-to-market strategies for product releases and updates. Enhanced the Voyance brand by producing case studies, product demos, print collateral, […] - [Blockchain Intelligence Group](https://folasadedaini.com/work/blockchain-intelligence-group/): Case Study: Blockchain Intelligence Group Industry Web3 Role Customer Marketing Manager Duration August 2022 to March 2023 Location Canada (Remote) Platform(s) and Content Format(s) Email, SEO Writing, Copywriting About Blockchain Intelligence Group Blockchain Intelligence Group (BIG), founded in 2015 and headquartered in Vancouver, Canada, is a subsidiary of BIGG Digital Assets Inc. The company provides blockchain analytics and investigative solutions to law enforcement agencies, financial institutions, and cryptocurrency businesses. My Responsibilities and Results In this role, I: Owned sales enablement by creating and implementing content and collateral across all customer journey stages, directly exceeding target revenue month-over-month. Executed digital marketing […] - [Africhange](https://folasadedaini.com/work/africhange/): Case Study: AfriChange Industry FinTech Role Customer Marketing Manager Duration March 2024 to present Location Canada (Remote) Platform(s) and Content Format(s) Email, Webinars, Video, SEO Writing About AfriChange Africhange is a Canadian-based remittance platform helping users send money between Africa and North America. Founded in 2020, it uses blockchain technology and peer-to-peer exchange to offer low-cost, fast, and secure international money transfers.  Africhange serves users in Canada, the UK, Australia, and Nigeria, supporting over 100 global payment corridors. The platform is licensed and regulated by FINTRAC in Canada and Revenu Québec, ensuring compliance and security for its users. My Responsibilities […] - [Kajabi](https://folasadedaini.com/work/kajabi/): Case Study: Kajabi 70,000 Impressions About Kajabi Kajabi is an all-in-one platform for creators to sell digital products like courses, memberships, and coaching programs without needing multiple tools or tech skills. Campaign Objective Encourage creators to transition from relying solely on social media to owning their audience and monetizing their expertise using Kajabi. Campaign Overview Platform: Instagram Content Format: Video Deliverables: 2 Videos – Strategy To prompt creators to take action by positioning Kajabi as the first step toward becoming a “creator-preneur” and introducing a free quiz to match them with the right digital product path. Execution Watch the video […] - [Zoho](https://folasadedaini.com/work/zoho/): Case Study: Zoho 90k Impressions | 100+ downloads About Zoho Invoice Zoho Invoice is a free, cloud-based invoicing software designed for freelancers and small businesses. It helps users create and send professional invoices, track time and billable hours, accept online payments, send payment reminders, manage expenses and generate reports (sales, taxes, aging summaries). It’s part of the Zoho suite but works independently. It’s known for being easy to use and customizable, with features like recurring invoices and multi-currency support. Campaign Objective Position Zoho Invoice as the go-to free tool for creators and freelancers to send professional invoices and get paid […] - [Claude](https://folasadedaini.com/work/claude/): Case Study: Claude 60,000 Impressions About Claude Claude is an AI assistant developed by Anthropic, designed to help users write, edit, brainstorm and automate tasks. It offers a conversational interface and handles long context windows, making it ideal for complex creative or strategic work. Campaign Objective Position Claude as the trusted AI co-creator for content creators who want help brainstorming, editing, and generating ideas faster and more efficiently without burnout, through smart integrations and prioritization. Campaign Overview Platform: LinkedIn Content Format: Video + Text Deliverables: 2 Posts – Strategy To show how Claude makes a creator’s workflow better by acting […] - [Blog](https://folasadedaini.com/blog/) - [Portfolio](https://folasadedaini.com/work/): Folasade Daini Customer Marketing Manager | Content Creator As seen in: Marketer with 5 years of experience combining my expertise as a storyteller with strategic program development to create communities and experiences for B2B and B2C brands. I build and nurture customer relationships throughout their entire journey — from initial onboarding to becoming loyal advocates. I’ve also built a community of 240K across platforms and scaled Beyond Borders, a paid creator community, across 7 countries. Recent Brand Collabs Kajabi Case Study: Kajabi 50,000 Impressions… See More Stats Zoho Case Study: Zoho 90k Impressions… See More Stats Claude Case Study: Claude […] - [For Recruiters](https://folasadedaini.com/hire-me/): Storyteller + Creator , Marketer = Folasade Daini I’m the perfect blend of the Marketer and Creator. Makes me pretty valuable if you want to connect with creator economy audiences while getting measurable results. Email Me See My Work As seen on: My Marketing Experience Africhange Case Study: AfriChange Industry FinTech Role… Read More Beyond Borders Case Study: Beyond Borders Industry The… Read More Blockchain Intelligence Group Case Study: Blockchain Intelligence Group Industry… Read More Payfi Inc Case Study: Payfi Industry FinTech Role… Read More Voyance Case Study: Voyance Industry Data Role… Read More See My Testimonials Education and Training […] - [For Brands](https://folasadedaini.com/pr/): “Finally! A niche creator who understands marketing.” You don’t need another aesthetic video. You need a content partner who understands your business goals. Book a 15-Minute Match Call Email Me You must have seen me in: AND THAT’S ME I’m not here for vanity metrics. I’m here to drive revenue 0 + brands and clients 0 K followers 0 M+ in client revenue 0 + countries reached HI! I’M FOLA Brands like Kajabi, Claude and Flodesk hire me to create cool content for them. Hire me Hire a creator, get a marketing partner Most influencers focus on reach. I focus […] - [For Creators](https://folasadedaini.com/for-creators/): Want to have a 9-5 and still be a successful creator? Join 60+ global creators and professionals doing both and smashing it! Join The Community As seen on: Where it all began Moving from Nigeria to Canada almost cost me everything I’d built. I went from collaborating with brands like Indomie and Risevest to crickets in my inbox. I faced countless rejections and made a ton of rookie mistakes. But everything changed when I made a strategic pivot. Two years later, I went from $50 to $5000 per video, landing partnerships with Claude, Disney, Sony, RW&Co and Wealthsimple. Now, I’m […] - [Home](https://folasadedaini.com/): It is time to find, tell, sell your story It is time to find, share, monetize your story. As seen on: 0 + brands and clients 0 K followers 0 M+ in client revenue 0 + countries reached Here’s how I can help you start, grow and monetize your content Show Me For Creators Influencer Community Show Me For Brands & PR Content Partnerships Show Me For Teams Tech Marketing Want to have a 9-5 and still be a successful creator? Join 60+ global creators and professionals doing both and smashing it! Join The Community Wall of Praise Fola mastered […] ## Optional - [Agent (MCP protocol)](websites-agents.hostinger.com/folasadedaini.com/mcp) [comment]: # (Generated by Hostinger Tools Plugin)