Case Study: Voyance
Industry
Data
Role
Content Marketing Manager
Duration
October 2021 to June 2022
Location
Nigeria (Remote)
Platform(s) and Content Format(s)
Email, SEO Writing
About Voyance
Voyance is a data infrastructure and analytics company providing a unified platform that helps businesses to build, deploy, and maintain enterprise-grade data solutions at scale.
My Responsibilities and Results
In this role, I:
Developed and executed content strategy for both corporate messaging and customer-facing technical materials.
Collaborated with growth and product teams to create go-to-market strategies for product releases and updates.
Enhanced the Voyance brand by producing case studies, product demos, print collateral, sales materials, email templates, and webinars—all within a strict marketing budget.
Improved on-site SEO and increased conversion rates through data analysis and website content optimization.
Testimonials
Folasade expertly filled the content marketing manager role at Voyance when we worked together. She is exactly the type of team member who brings her A-game. Our cross-functional collaborations were some of my best experiences at the company. She’s very insightful, grabs concepts quickly, and knows how to understand & connect with her audiences. I’m happy to have worked with her, and any organization would be too.
Jennifer Okafor, Product Manager at Voyance
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