Owned sales enablement by creating and implementing content and collateral across all customer journey stages, directly exceeding target revenue month-over-month.

Executed digital marketing campaigns, including a nurturing email sequence with a 40% open rate, exceeding revenue targets for two consecutive months.

Collaborated closely with Sales and Customer Success teams to craft workflows and automations that nurtured leads through the buying process and drove revenue growth.

Optimized website copy in collaboration with product marketing, customer support, and sales teams, contributing to a 34% reduction in churn.

Developed and executed the overall content marketing strategy, aligning brand narrative, positioning, and value proposition across all channels.

Identified and managed communication channels, including social media, email campaigns, and newsletters, to enhance engagement and reach.

Set clear objectives and metrics to measure and report success, ensuring alignment with business goals.