Led the GTM strategy for the credit reporting product launch, collaborating cross-functionally across product and marketing teams to establish key performance indicators.

Crafted compelling product positioning and messaging that resonates with target audiences across paid search and social, optimizing continuously through a test-and-learn approach.

Managed regular campaign reporting to ensure that all stakeholders understood the critical data points and campaign progress.

Optimized marketing tactics based on the client's goals, analyzed performance data, and communicated winning strategies to the team to drive results.